We hire – Territory Sales Agents for M&E products

Water photo created by frimufilms –

Are you a territory sales agent for M&E or construction products? Join us for conquering the market with the unique, EU made, high-end LED strip lights, industrial luminaries or agricultural LED lamps.
Yes, we understand the principles of the UK market. We were personally involved over the last six years in the specification sales across the UK and Ireland.
So, we are not like many other new boys in town, who would throw at you a few catalogues, provide one-day technical training and say: off you go and bring some money! No, we want to work with you, in-line, hand to hand, long-term. Full stop!

So, from our side, you will receive:
• The complete e-commerce facility with all bell and whistles, i.e. online shop, marketing automation, technical blog, social media advertising and many more
• All necessary SEO, SEM and all our effort to be as much visible as possible!
• The entire prospects’ database with names and contact details (especially to specifiers)
• A complex training process from us and directly from the manufacturer
• Online webinars as product presentations and CPD for the specific groups of people
• Marketing and sales tools allowing you to react to the clients’ inquiries (CRM, connecting to the website chat, dedicated discount codes etc.).
• Opportunity to grow the business with us, as it happens, with the typical products that are premium quality, high-end and manufactured in Europe.

Are you interested in? Download our brochure for the agents and contact us to discuss!

Click here to download

#SalesAgents #Construction #Mechanical #Electrical #Engineering #LEDlighting #LEDstrips


To LED strip or to LED stripe that is the question!

We have been asked by many clients – what exactly name they should use for our products? A LED strip or maybe a LED stripe? Responding to that – we believe both forms are correct.

Our principal company Neonica uses both terms for the same product in their names nomenclature. Substituting one word with the other, you should be OK, and it would not be considered as any mistake. We’ve observed, however, that in the colloquial connotation those two terms have been used by our clients for something slightly different.

The term LED stripe usually is used when the client has a ‘lighting straight-line’ in mind – so for example, the profiled LED strip.

From the other hand the clients who inquiry about LED strips, they have in mind an elastic band with LED chips that they can attach to the surface to create the main or just the ambient lighting in the room or Camper Van.

The majority of ours and Neonica clients use the term LED strip.

LED strip lighting is considered as the perfect and flexible lighting material, thus it can be successfully used either and both for ambient, decorative or the main lighting in private houses, or commercial buildings.

Historically the existence of LED strip light is relatively short – just around ten years; however, it has been commonly used in many installations – attached to kitchen plinths, suspended ceilings, staircase railings, or around patio deckings in the gardens.

#LEDstrip, #LEDstripe, #LEDlighting


The FPC board – quality element of LED strip.

A critical factor that has an impact on the proper operation and life of a LED strip is a flexible FPC base on which the LEDs are placed. Neonica uses only double layer FPC with increased content of copper. It ensures high electrical conductivity and greatly improves heat dissipation from the LEDs.

The key to the long life of our LED strips and panels are also properly matched resistors. Neonica LED strips are configured so that the LEDs retain a certain reserve and do not work overloaded. The temperature of the products is carefully controlled. In this way, even after many years of work, the light flux of the LED strip does not degrade as fast as LED strips produced in PRC. We come across Chinese products that stop working after three months of purchase. Weak and besides overdriven LEDs in the first weeks after installation seem to give intense light when they receive much more voltage than they should, but after a few hundred hours of operation, they burn out completely. Each day they shine less and less… changing its colour.


Welcome to blog!

Welcome to blog!

We are happy you’ve dropped by. We know each other already!

Over the last six years, we were involved in business development for the heating products for the UK and Ireland. We’ve started from the outset and finished with the supplying the primary Central London buildings and… perhaps we’ve even met before!

Now, as the time comes for the new adventure for us, we would like to offer you the opportunity to enjoy the next primary, premium and quality products with the excellence of the customer service from us:

When you sign in to our newsletter you will receive:

• Primary response time with your project quotation – 24 to 48 hrs ever!
• Exclusive and quick access to the information about organised CPD seminars and webinars!
• Attractive discount from 5% from any first purchase for your customers!
• Primary information to hand about new products and technical novelties directly from our principal manufacturer
• And primarily access to the excellent quality, EU manufactured products, you would not be ashamed of.

….And enjoy the blog…

What people we worked with, have had said about us.
“I first met Bart at Ecobuild in early 2014 as EU Business Development Director for Verano Convector. I have been very impressed with his approach and Verano as a quality EU manufacturer of Heating and Cooling Trench. Bart, having lived and worked in the UK for several years, as well as in Europe for a UK company, is a pleasure to work within the promotion of Verano UK.”
Eddy Warren, Supaflex Agencies


The importance of the CRI for the LED strips

Colour rendering index CRI (Ra) in simple words measures the ability of a light source to reproduce colours accurately. A value of CRI = 100 is the maximum value and determines the ideal colour rendering. In practice, CRI> 80 provides accurate colour rendition for us to feel comfortable with as we see the colours of objects around us look natural. The cheaper LED strips usually have a CRI under 70, the colour of light at this level irritates us, and we stop recognising the colours of well-known objects. Customers often refer to this as the “light like in the morgue”. This phenomenon is often identified with the cold white colour. But this is not the right reason.


The quality of the LED chips for the LED strip lights

NEONICA LED strip lighting is the very essence of carefully selected LEDs at the completion stage of the production. LEDs are specified in terms of identical parameters: voltage, power, luminance – and most importantly – chromaticity and colour temperature. An excellent selection of LEDs guarantees that the arrangement of light that you create will be free of colour inconsistency, stains, dimmed or darker spaces. When buying LED strips imported from China, the initial price saving may ruin the final result by giving uneven light with different shades.
We provide an even light not only within one 5 meters roll but also within the entire order. When buying for example 5 rolls of NEONICA LED strip the tone and brightness of the order will not vary, there will be no surprises such as individual parts with the incoherent colour of light or different light strength. LEDs are grouped in batches known in the industry as BINS. We make sure that the LEDs you receive, within the order, are from the same BIN. For technological reasons, we cannot keep LEDs from the same BIN constantly. Therefore, if your project requires unified light shades, make sure your LED strips are from the same order (please check product bar codes on the label).

To produce our LED strip light, we use only LEDs from internationally recognised manufacturers whose LED chips are bond with pure 24K gold wire. Thanks to the careful selection of components, you can be sure that the product will function properly for many years since the gold is the best conductor that doesn’t oxidise and is neutral to the environment. CheapLEDs from Chinese manufacturers use different alloys of metals to bond. The final product with these LEDs is cheaper, but its lifetime rarely exceeds a few hundred hours. Read details about the process of LED bonding on Wikipedia: